GM Names Ewanick Global Marketing Czar
While he may now be GM's new worldwide marketing czar, Joel Ewanick is quick to stress that "all good marketing is done locally." TheDetroitBureau.com had this exclusive discussion with the 50-year-old...
View ArticleOnStar Ousts Preuss; Among Other GM Changes
General Motors launched another round of executive changes, ousting the head of OnStar and placing a new executive in charge of marketing the company's four "core" brands in North America....
View ArticleGM Kicks in on Global Soccer Charity Program
Even as it announced a new marketing alliance with the world’s most valuable soccer team, Manchester United, General Motors revealed plans to donate 1.5 million soccer balls to needy children around...
View ArticleChevrolet Inks Deal with Manchester United as it Expands Marketing Efforts...
Baseball, hot dogs, apple pie and Chevrolet? That may have been the mantra in the ‘60s, but with 60% of Chevys now sold overseas more and more of the maker’s marketing effort is focused overseas. That...
View ArticleWill GM and Facebook “Like” One Another Again?
Is GM ready to "Like" Facebook again? The maker's global marketing chief, Joel Ewanick, is quietly discussing a return to the Facebook advertising fold, reports TheDetroitBureau.com. On the other hand,...
View ArticleOusted GM Marketing Chief Makes Unexpected Reappearance at Fisker
Joel Ewanick, the high-profile marketing chief ousted in a sudden shake-up at General Motors earlier this year has resurfaced at Fisker Automotive where he will serve as the battery-car start-ups...
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